Press Release

FOR IMMEDIATE RELEASE

Contact:
Vicki Cauvel
The Vanella Group, Inc.
(408) 395-8511
vicki@vanellagroup.com

THE VANELLA GROUP, INC. SPONSORS SALES 2.0 CONFERENCE, SHOWCASING PROVEN PRACTICES FOR APPLYING WEB 2.0 TECHNOLOGIES TO INCREASE SALES

Geoffrey Moore, Michael Bosworth, Joe Galvin, David Berman, and other industry luminaries headline agenda for San Francisco event

San Mateo, Calif., September 10, 2007 –The Vanella Group, Inc., in collaboration with Oracle (NASDAQ: ORCL), Cisco WebEx (NASDAQ: CSCO), InsideView, Landslide Technologies, Genius.com., and dozens of other industry leading companies, announced today its founding sponsorship of the inaugural Sales 2.0 Conference, (www.sales20conf.com) to be held at the St. Regis Hotel in San Francisco October 29-30, 2007. “Sales 2.0” simply means integrating the power of Web 2.0 technologies with proven sales techniques to increase sales velocity and volume. The Sales 2.0 Conference will demonstrate how combining next-generation Web technologies such as web conferencing, social networking, prospect databases, and web site monitoring services with innovative sales processes can dramatically accelerate the sales cycle.

“It's very exciting to participate in Sales 2.0 and be part of such a well-timed event." Says Mari Anne Vanella, CEO of The Vanella Group, Inc. “Smart companies are tapping into the value of new technologies and sharpened methodologies to increase their sales effectiveness and coverage.  We have continually adapted and added to our own services, staying on the cutting edge in this area.  We're happy to showcase this, along with other Best-in-Breed providers and well-known Industry Professionals.”

The Sales 2.0 event will address industry trends and key topics such as: The “MySpace Generation” meets the Workplace, Volume Selling in an On-Demand World, Integrating On-line and Relationship Selling, and Making E-Mail Marketing Work for Your Sales Organization. The conference will feature thought leaders including Geoffrey Moore, best-selling author of “Crossing the Chasm”; Michael Bosworth, Founder of Solution Selling and author of “Customer Centric Selling”; Joe Galvin, vice president of Sirius Decisions; and David Berman, President of Worldwide Sales at WebEx Communications (now Cisco WebEx). For a list of additional speakers, please see www.sales20conf.com.

Be a Part of Sales 2.0 2007
To take advantage of early-bird registration rates and to find out more about the Sales 2.0 Conference program, as well as sponsorship and speaking opportunities, please visit www.sales20conf.com.

About The Vanella Group, Inc.
The Vanella Group, Inc. provides High-Touch/High-Quality Telesales-based Lead Generation Solutions for High Tech companies nationwide. For over 7 years they have delivered opportunity based programs for companies such as HP, Borland, Savvion, Guidewire Software, and many other enterprise technology providers. Their programs are uniquely designed so they are opportunity-based and deliver a very high performance solution that is low risk to the client. For more information, visit www.vanellagroup.com

About The Sales 2.0 Conference 
The Sales 2.0 Conference is a unique industry event addressing emerging selling strategies and technologies.  The conference, at the St. Regis Hotel in San Francisco on October 29-30, 2007, combines powerful keynote speakers and panel discussions with technology demonstrations and valuable industry networking and collaboration.  Founding event sponsors include leading sales technology innovators such as Oracle (NASDAQ: ORCL), Cisco WebEx (NASDAQ: CSCO), Genius.com, InsideView, Landslide Technologies, Jigsaw Data Corporation, Brainshark Inc., Sales Spider, SAP (NYSE: SAP), SugarCRM, Sales2.com, LucidEra, Tele-Smart Communications, and PhoneWorks. For more information about The Sales 2.0 Conference program, registration and sponsorship/speaking opportunities, visit www.sales20conf.com.