Telesales for the high tech industry including B2B telemarketing, outbound telemarketing, executive lead generation and more. Lead generation and telemarketing solutions for the high tech industry.

Buy the CEO's Book - 42 Rules of Cold Calling Executive

4.1.09 The Vanella Group, Inc. CEO, Mari Anne Vanella-Wright, presenting at the Salesforce Automation Summit hosted by BrightTALK on April 14, 2009 on the subject "How Automation Increases the Value of Sales Intelligence"
3.5.09 The Vanella Group, Inc. featured on Selling Power TV discussing the topic of "High Performance Telesales Solutions for Enterprise Technology"
1.26.09 The Vanella Group, Inc. sponsors 3rd Annual Sales 2.0 Conference March 4-5, 2009 in San Francisco, California
9.5.08
The Aberdeen Group mentions The Vanella Group, Inc. in category segment of "Market intelligence-to-opportunity" Telesales solution providers in 2008 Outsourced B2B TeleServices Report.

Read What Our Customers Say

""The Vanella Group provides solutions for one of the thorniest marketing problems that I have faced in my career - is there a vendor out there that provides a service I can rely on to use a high quality, discovery based approach to finding new leads. Most providers use a used car sales approach and this not only yields poor results, but worse, erodes your company's reputation in the marketplace. The Vanella Group does the opposite and I would recommend them unequivocally."

Brian D., VP, Marketing

"I worked with Mari Anne initially on a cornerstone project in 1997 for DEC /Compaq that proved to be wildly successful. Since then Mari Anne has assisted me while I was Principal for Carmel Consulting Group and engaging with several key companies helping each of them in turn find and close “truly” qualified leads. Mari Anne’s business savvy, enthusiasm, resourcefulness and experience are to be admired as she has artfully and scientifically developed the holy grail of lead generation, the key elixir that all companies need."

Keith C., VP Consulting

“The Vanella Group is one of the most prolific demand generation experts that I have had the pleasure to work with. They are "master and commander" of the cold call - if one can call it that - because they invariably turns up hot leads! Their ability to penetrate the CXO domain in Corporate America is simply fantastic.”

Jack N. Senior Marketing Director

Fortune 1000 Telecom Firm

"The Vanella Group, Inc. holds itself accountable to results, not activities. Their services were customized to my requirements, their deliverables were clear and easy to manage and analyze, and the leads we received paid for her services 20 times over. I have nothing but the highest praise for Mari Anne and her company. "

Robert Kelly

CEO, AskForSomething

"The lead generation results we get from The Vanella Group are outstanding. We closed new business right away and have added more opportunities to the pipeline in the short time we have worked with The Vanella Group than we did from a long term engagement with another provider. They have also worked closely with us to make sure we are engaged with the opportunities they do find for us. It's been a very good choice to work with The Vanella Group as our outbound Telemarketing partner and we look forward to a long term relationship with them. "

Vice President of Marketing, 50M IT Services Firm

July 3, 2009

the telesales 2.0 ™ lead generation expert delivering programs for technology companies with results 3x above industry standards

The Vanella Group, Inc. is the premier provider of High Quality, High Touch Telesales/Lead Generation services for High Tech Companies. Our opportunity-based Telesales 2.0™ methodology achieves unmatched results while also bringing best-practices to the entire lead generation process. Those two elements combined meet the highest possible levels of performance on lead generation programs. Now entering our 9th year, we have been providing best-in-class Telesales and Lead Generation solutions exclusively for the High Tech industry with proven results.

As the industry's Telesales 2.0™ provider, we bring a solution that focuses on delivering results-based programs. Our solution will:

Start building your pipeline immediately with real opportunities, actual sales cycles
Leverage our Telesales 2.0™ methodology to accelerate results
Penetrate your target accounts, gain access to and engage with key decision makers and influencers
Deliver detailed sales intelligence on prospects
Identify large opportunities that were not visible to your sales organization, net new accounts
Broaden the territory coverage of your existing team
Impact your sales cycle from gaining new momentum and volume

Our approach, called Responsive Account Development™, is a direct and sophisticated B2B Telemarketing formula. By applying this formula, The Vanella Group will engage you with active buy-cycles. We obtain valuable sales intelligence through our methodology, which will position you strategically in your targeted accounts. Weeks or months can be eliminated from your sales cycles while you see higher volumes of deals in your pipeline. The Vanella Group delivers what you expect out of a B2B Telemarketing and Sales Development partner - solid sales opportunities.

Our domain expertise encompasses the full scope of complex, enterprise level technologies and IT Services. A sample of the larger organizations that The Vanella Group has worked with include SAP, Sun Microsystems, Borland Software, and Hitachi. We are also highly effective for mid-size organizations and start-ups that are looking to identify large opportunities.

Our lead conversion rate is 3 times higher than industry set standards for outbound telemarketing-based lead generation programs. How? Our Telesales 2.0™ solution for High Tech has been developed from extensive hands-on experience in all technology selling environments. We work with you to set your strategic direction and prepare your program for effective execution. The results-based methodology we bring is highly developed and designed for best-return with low-risk to you. By working closely with you to understand your products and your objectives, we design opportunity-oriented outbound telemarketing programs that produce the results you want. Guaranteed service levels ensure success you can count on.

Our Telesales 2.0™ solutions, designed specifically with the complexity of High Tech customers in mind, is the most effective way to quickly generate quality opportunities for your sales organization. Running an outbound telemarketing program can be the highest return lead generation investment you can make. Call us to discuss your lead generation objectives and better understand how a B2B Telemarketing program with a Telesales firm specializing in high tech can significantly and quickly build your pipeline.

call us at (408) 395-8511