Telesales for the high tech industry including B2B telemarketing, outbound telemarketing, executive lead generation and more. Lead generation and telemarketing solutions for the high tech industry.

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Read What Our Customers Say

""The Vanella Group provides solutions for one of the thorniest marketing problems that I have faced in my career - is there a vendor out there that provides a service I can rely on to use a high quality, discovery based approach to finding new leads. Most providers use a used car sales approach and this not only yields poor results, but worse, erodes your company's reputation in the marketplace. The Vanella Group does the opposite and I would recommend them unequivocally."

Brian D., VP, Marketing

"I worked with Mari Anne initially on a cornerstone project in 1997 for DEC /Compaq that proved to be wildly successful. Since then Mari Anne has assisted me while I was Principal for Carmel Consulting Group and engaging with several key companies helping each of them in turn find and close “truly” qualified leads. Mari Anne’s business savvy, enthusiasm, resourcefulness and experience are to be admired as she has artfully and scientifically developed the holy grail of lead generation, the key elixir that all companies need."

Keith C., VP Consulting

"Mari Anne Vanella (CEO of The Vanella Group, Inc.) is the consummate professional. As the founder of her own highly successful business, she really understands the pains of demand generation rather than the lip service and hackneyed processes provided by so many companies in her field.

The Vanella Group, Inc. holds itself accountable to results, not activities. Their services were customized to my requirements, their deliverables were clear and easy to manage and analyze, and the leads we received paid for her services 20 times over. I have nothing but the highest praise for Mari Anne and her company. "

Robert Kelly

CEO, AskForSomething

"What you do has so much value for companies. Your program totally compliments a sales organization. It jump starts and increases pipeline building and adds volume immediately."

Barbara Nichols

CEO, XSELLerate Sales

"Having done business with thousands of companies over 25 years, The Vanella Group is of the very select few who consistently achieves outstanding results, displays integrity and looks after the client's best interest at all times."

Michael D. Dryall, President
THE PLATINUM PERFORMANCE GROUP

“The Vanella Group is one of the most prolific demand generation experts that I have had the pleasure to work with. They are "master and commander" of the cold call - if one can call it that - because they invariably turns up hot leads! Their ability to penetrate the CXO domain in Corporate America is simply fantastic.”

Jack N. Senior Marketing Director

Fortune 1000 Telecom Firm

"The Vanella Group delivers much more than leads, they give us a complete profile of the opportunity that goes beyond general information like listing contacts, timing, budgets and so on. They give me strategic information with the words of the executives themselves that is what I need to be prepared with a specific topic and how I can get an extra edge on the
business early on. Their ability to capture this information is incredible, you can't get a better opportunity lead than that. Because of the experience The Vanella Group has in Telesales for high tech and bringing such a deep understanding of how companies buy technology, their work is the best we have ever seen. Other B2B Telemarketing firms we worked with previously were never able to produce the level of results The Vanella Group has for us."

Senior Sales Executive, HP Premier Partner

"The lead generation results we get from The Vanella Group are outstanding. We closed new business right away and have added more opportunities to the pipeline in the short time we have worked with The Vanella Group than we did from a long term engagement with another provider. They have also worked closely with us to make sure we are engaged with the opportunities they do find for us. It's been a very good choice to work with The Vanella Group as our outbound Telemarketing partner and we look forward to a long term relationship with them. "

Vice President of Marketing, 50M IT Services Firm

"By far, the most comprehensive opportunity profiles I have ever seen."

Regional Sales Director, Safeweb (now Symantec Corporation)

"Your work is fantastic."

CEO, Edupoint

May 17, 2008

the expert in lead-generation for technology companies delivering programs that perform 3x's above industry standards

The Vanella Group, Inc. is the premier expert in High Quality, High Touch Telesales/Lead Generation services for High Tech Companies. Now in our 8th year, we have been providing best-in-class Telesales and Lead Generation solutions exclusively for the High Tech industry with proven results.

As a New-Breed Telesales provider that focuses on delivering results-based services, our solution will:

Start building your pipeline immediately with real opportunities.
Penetrate your target accounts, establish relationships and engage you with the key decision makers and influencers
Quickly identify active sales cycles
Deliver detailed intelligence on accounts
Identify large opportunities that were previously unnoted
Give you access to the key buying influences
Broaden the territory coverage of your existing team
Accelerate your sales cycle significantly

Our approach, called Responsive Account Development™, is a direct and sophisticated B2B Telemarketing practice delivering unmatched results. The Vanella Group will engage you with key influencers and decision makers in active buy cycles. We obtain valuable information through our methodology, which will position you strategically in your targeted accounts. Weeks or months can be eliminated from your sales cycle while you see higher volumes of deals in your pipeline. The Vanella Group delivers what you expect out of a B2B Telemarketing and Sales Development partner - solid sales opportunities.

Our industry knowledge includes complex, enterprise level technologies as well as IT Services such as Software Engineering, Business Process Optimization and Integration services. A sample of the larger organizations that The Vanella Group has worked with include HP, Sun Microsystems, Borland, and Perfect Commerce (eScout, CommerceOne.net). We are also highly effective for early stage start-ups that are looking for early adopter prospects, market validation, as well as feedback and discovery.

Our lead conversion rate is 3 times higher than industry set standards for outbound telemarketing-based lead generation programs. How? Our Telesales for High Tech methodology has been developed from extensive hands-on experience in complex technology selling environments. We work with you to set your strategic direction and prepare your program for effective execution. Our ability to reach and have in-depth discussions with decision-making executives increases our effectiveness in your campaigns. By working closely with you to understand your products and your objectives, we design results oriented outbound telemarketing programs that produce the results you want. Guaranteed service levels ensure success on an ongoing basis. You know in advance the return on the project and can plan against it.

Our Telesales solutions engineered especially for High Tech customers are a highly effective way to quickly generate quality opportunities for your sales organization. Running an outbound telemarketing program can be the highest return lead generation investment you can make. Call us to discuss your lead generation objectives and better understand how a B2B Telemarketing program with a Telesales firm specializing in high tech can significantly build your pipeline.

(408) 395-8511

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Telesales for the high tech industry including B2B telemarketing, outbound telemarketing, executive lead generation and more. Lead generation and telemarketing solutions for the high tech industry.