The Vanella Group
 

42 Rules of Cold Calling Executives

July 5, 2008
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Cold Calling Executives 42 Rules of Cold Calling Executives - Buy the Book 42 Rules Book Cover

Barry Trailer
Managing Partner
CSO Insights says:

"Our research shows that lead generation and early identification of buying cycles are top challenges for companies today. The Vanella Group has been successfully meeting these challenges for its high-tech clients for the past 7 years. Mari Anne Vanella now shares the rules she's developed and her company follows to ensure success in this critical area of sales."

Bob Karr
CEO
Link Silicon Valley, LLC says:

"Mari Anne has the recipe to successful cold calling. She is definitely the expert in an area that many find so difficult. That she is now sharing her practices is something that should not be missed out on. The 42 Rules is easy to read and will prove valuable for even the most seasoned reps and Sales Management."

 

Reading this book will deliver the following benefits:

  • An understanding of the dynamics of a cold call and how you can manage those to get results.
  • A refined vision of the objectives of cold calling and how to get results that realize long term benefits.
  • Identification and practical use of methods and resources that achieve unbounded success in the cold calling process.
  • Practical advice and specific techniques you can start using now that supply how-to solutions to cold calling efforts.

If you are part of sales management looking to give your team something to help them with cold calling challenges or are an account rep wanting better results, this book is for you. In it, you will learn and explore:

  • Easy to implement methods to improve performance
  • Real life examples of what works
  • Techniques for immediately making cold calling easier
  • Ways to deliver consistent results
  • How to get out of a production slump

Garth Moulton

Co-Founder, VP of Community

Jigsaw says:

“Mari Anne’s Rules are practical, well thought out and show her obvious breadth of experience. She is very good at pointing out how a salesperson with any level of telephone experience can apply strengths that they might have in everyday interactions to becoming a more effective cold caller.”

 

Want Onsite Help to Make Your Team Succeed?

Mari Anne is available to help your salespeople implement these strategies into your organization. To discuss having her speak at your next conference or event please call:

(408) 395-8511

 

 
Buy the CEO's Book - 42 Rules of Cold Calling Executive