Management Team at The Vanella Group, Inc.
Mari Anne Vanella
CEO/Founder
Mari Anne Vanella has over 25 years of sales and business management experience. As Founder/CEO of sales development firms in the Silicon Valley, her organizations have consistently delivered long-term, successful sales development programs to high tech and services industries across the United States.
Mari Anne's background includes successful performance as Vice President and Director at companies such as The EC Company (now ADX), PictureTalk, a subsidiary of Drake International (one of the world's largest IT solution and staffing firms), Global Knowledge, a $500 Million IT Training and consulting firm, and at Skyline Computer Corporation, where she led the Cisco Training Products organization to a #5 position in the country within one year. Prior to these she founded Procom, a sales development firm based in the Silicon Valley serving customers such as State Farm Insurance, Waddell & Reed, AmeriPro, and many others.
Her knowledge of technology and the entire sales operation process gives her the insight and ability to engineer programs that are both results-based and cost-effective. Her executive leadership roles in national sales organizations with field reps, sales engineers and customer service teams contribute to in-depth knowledge and hands-on experience which results in a solution that has unmatched results.
Her industry affiliations include being a Founding Member of Women In Technology International's (WITI) Global Executive Network, The Direct Marketing Association (DMA) of Northern California, Sales & Marketing Executives International (SMEI), The American Marketing Association, the Silicon Valley AMA, SVASE (Silicon Valley Association of Startup Entrepreneurs), Women in Consulting, and the National Association of Female Executives. She was also nominated for the Industry 50 Most Influential People in Sales Lead Management in 2010, and the 20 Women to Watch in Lead Management in 2011..
Recently she has authored the award-winning book 42 Rules of Cold Calling Executives which is available on Amazon.com and other retail channels.
Mari Anne's graduate studies in Business Management were through the Edinburgh School of Business, Heriot-Watt University.
Read Mari Anne's Blog Insights Into Cold Calling
Mitch Williams
SVP Sales and Business Development
Mitch Williams joins The Vanella Group, Inc. with over 20 years of success in enterprise technology sales. Formerly the Vice President of Sales for CTP (Octel,) ATG, Valdero, Pacific Edge Software,and Kadiri, Mitch brings the expertise of managing to aggressive growth objectives while understanding the landscape of sales and marketing organizations in technology domains. Within 8.5 years he grew revenue at Octel from $50M to $650M. Mitch has numerous industry acknowledgements for his ability to build and manage a successful sales organization for long term growth and sustainability.
Mitch has a BA from Columbia University and an MBA from University of Phoenix
Vicki Cauvel
VP, Business Operations and Strategic Planning
Vicki Cauvel has been with The Vanella Group since 2001. She brings an extensive background in business development and enterprise sales from companies such as Air Liquide America Corporation and Kennedy Western University. Her skills in understanding sales dynamics for large enterprise level technology solutions are evident by the results her group consistently delivers for The Vanella Group, Inc.'s customers.
Vicki has a BA in Business Economics from San Jose State University.
Karmon Walker
Director of Government Accounts & Customer Service
Karmon brings a strong background in developing opportunities in both the state and federal government sectors. As a former founder of a successful women-owned business serving the government account base, she brings fluency in all aspects of government lead development. Her expertise in identifying opportunities with key influencers and buyers, contract vehicles, buying processes and also uncovering hard to find opportunities result in the highest possible return on campaigns for our clients' government sales organizations.
Karmon's background also includes successful Senior Government Account Management for New Horizons, I-TECH and Skyline Computer companies where she successfully managed both government accounts and large resellers such as Tech Data.
Karmon holds a degree in Business Management from JD College.
Joseph Tosi
Director of Marketing, Design & Communications
Joseph has worked with The Vanella Group, Inc. since 2002. With a dual background in design and technology, Joseph is adept at all phases of design and development. At The Vanella Group, Inc., he manages the efforts surrounding branding, online presence, and corporate messaging.
Joseph brings an extensive background as Multimedia Director at one of Tampa Bay’s busiest development firms, fullCircle Creative. Joseph's most recent work includes catalog design for BIC Graphic USA and Sheaffer Writing Instruments.
Joseph holds a BA in Digital Art and Technology from the International Academy of Design.
Bobby Holland
Technology Solution Advisor
Bobby has worked with The Vanella Group, Inc. for over 4 years as a technical advisor and consultant. His contribution provides a greater depth of understanding in many complex areas of software delivery and current industry trends that affect our customers.
Bobby has been in enterprise technology for over 25 years. His expertise ranges from computer operations to software engineering and architecture. He has held senior management positions for well-known consulting companies such as EDS, AMS, as well as the former telecom giant, MCI. His most recent role is Director of Custom Solutions for a $500M Denver-based billing and CRM company, servicing telecom, cable and ISP companies.
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