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Let's TalkSelling enterprise software means reaching the executives who own the problem before the RFP is written. The Vanella Group creates senior-level pipeline for enterprise software vendors by holding peer-level conversations with the CIOs, CTOs, and business owners who actually decide.
Founded in 2001, we have spent more than two decades developing complex, high-ACV software pipeline, measured in our clients' own CRMs.
Book a Strategy ConversationEnterprise software is bought by a committee, and the first contact is rarely the decision-maker. We map and engage the people who own the initiative and the budget.
CIO, CTO, Chief Data Officer, VP of Engineering, Head of Platform, and Enterprise Architecture.
COO, CFO, and the business-line executives who own the problem the software solves and hold the budget.
CISO and the security, risk, and procurement stakeholders who can stall a deal late in the cycle.
SDR teams book meetings at volume. We develop opportunities, reaching the executive who owns the software decision and documenting the initiative, stakeholders, and timing for your sales team.
Vendors selling enterprise platforms with six-month-plus, multi-stakeholder cycles and high ACV. It is not a fit for self-serve or transactional SaaS.
More than half of our conversations are with C-level or VP-plus executives, including the CIO, CTO, and the business owner who holds the budget.