The Vanella Group
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Industries / Telecom and Networks

Telecom and Networks Sales and Business Development

Selling network and telecom technology means long, highly technical cycles with engineering and executive buyers who disengage the moment a caller cannot discuss the real problem. The Vanella Group creates senior-level pipeline by holding technically fluent conversations with the people who own the network decision.

Founded in 2001, we have spent more than two decades developing complex, high-ACV pipeline for networks and telecom vendors, measured in our clients' own CRMs.

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The roles we reach in telecom and networks

Network buying spans engineering, operations, and the executive sponsor. We map and engage the technical and economic buyers who decide, at carriers, service providers, and large enterprises.

Network engineering and technology

CTO, Chief Network Officer, VP of Network Engineering, and the RAN, core, and transport architecture leaders.

Network operations

VP of Network Operations, NOC leadership, and the people accountable for performance, reliability, and cost.

Executive and security sponsors

CIO, CTIO, VP of IT Infrastructure, and the network-security and procurement stakeholders who own budget and risk.

What access returns

31-73%
developing-opportunity rate vs a ~13% norm
>50%
of conversations at C-level or VP+
88%
of accounts engaged past a year
Read a global networks and telecom case study →

Frequently asked questions

Do your operators understand network technology?

Yes. Our operators are technically fluent and hold credible conversations with engineering and executive buyers, which is what earns access in this market.

Do you sell into carriers as well as enterprises?

Yes. We develop opportunities at carriers, service providers, and large enterprises, reaching the technical and economic buyers who own the network decision.

How is this different from an SDR team?

SDR teams book meetings at volume. We develop opportunities, documenting the initiative, stakeholders, and timing so your sales team can act with precision.