Senior operators, from the first conversation
The Vanella Group is senior-led by design. The people who reach your buyers are experienced operators who hold peer-level conversations, and it starts at the top.
MariAnne Vanella
MariAnne Vanella founded The Vanella Group, Inc. in 2001 and has led it ever since as a senior-led B2B business development firm serving enterprise technology companies. With more than 25 years in sales and business management, she built the firm on a single conviction: complex enterprise deals are won by reaching the right executives with genuine relevance, not by maximizing dials.
She is the architect of the Framework of Access, the firm's methodology for engineering access to senior decision-makers, and the author of 42 Rules of Cold Calling Executives. She has been recognized among the 20 Women to Watch in Sales Lead Management for her contributions to enterprise selling.
Under her leadership, The Vanella Group has sustained client engagements for 7+ years through mergers, reorganizations, and leadership change, delivering results consistently above the industry standard for enterprise outbound.
Work with the senior team
A brief, no-pressure conversation about reaching your enterprise buyers and building pipeline that closes.
Senior-led B2B business development and opportunity creation for enterprise technology. Founded 2001.