Mari Anne Vanella has 25+ years of sales and business management experience. As Founder/CEO of sales development firms in the Silicon Valley, her organizations have consistently delivered long-term, successful sales development programs to enterprise tech and services industries across the United States.
Mari Anne's background includes successful performance as Vice President and Director at companies such as The EC Company (now ADX), PictureTalk, a subsidiary of Drake International (one of the world's largest IT solution and staffing firms), Global Knowledge, and at Skyline Computer Corporation, where she led the Cisco Training Products organization to a #5 position in the country within one year. Prior to these she founded Procom, a sales development firm based in the Silicon Valley serving customers such as State Farm Insurance, Waddell & Reed, and many others.
Her executive leadership roles in enterprise technology sales organizations with field reps, sales engineers and customer service teams contribute to in-depth knowledge and hands-on experience which results in a solution that has unmatched results.
Her industry affiliations include being a Founding Member of Women In Technology International's (WITI) Global Executive Network. She has presented for the Direct Marketing Association (DMA) of Northern California. Mari Anne has also been active in The American Marketing Association, the Silicon Valley AMA, SVASE (Silicon Valley Association of Startup Entrepreneurs), Women in Consulting, National Association of Female Executives, and the Sales Lead Management Association.
Mari Anne is listed in the #3 position in the "40 Most Inspirational C-Level Leaders in Sales Lead Management" and is also listed in the "20 Women to Watch in Sales Lead Management" for 4 consecutive years. She was recently a speaker in featured sessions at Dreamforce on Social Selling and has been invited to speak several times in featured sessions. She also represented the SMB CEO role at "LinkedIn Live" event which was co-sponsored by the regional Chamber of Commerce and focused on how SMB's can successfully leverage LinkedIn as The Vanella Group, Inc. has.
She authored the best-selling and award-winning book 42 Rules of Cold Calling Executives which is available on Amazon.com and other retail channels.
Mari Anne's graduate studies in Business Management were through the Edinburgh School of Business, Heriot-Watt University.
Read Mari Anne's Blog Insights Into Cold Calling
Director of Government Accounts & Customer Service
Karmon brings a strong background in developing opportunities in both the State and Federal government sectors. As a former founder of a successful women-owned business serving the government account base, she brings fluency in all aspects of government lead development and contract knowledge.
Karmon's expertise enables her to provide expertise to our clients in navigating contract vehicles, buying processes and uncovering hard to find opportunities that result in the highest possible return on campaigns for our clients' government sales organizations.
Karmon's most recent project was researching the most advantageous contract vehicles that are available our clients can leverage in their selling efforts. She has also done extensive profiling of buying organizations, current digital transformation trends, and mapped the most profitable partnering models for services/civilian agencies.
Karmon's background also includes successful Senior Government Account Management for New Horizons, I-TECH and Skyline Computer companies where she successfully managed both government accounts and large resellers such as Tech Data.
Karmon holds a degree in Business Management from JD College.
Director of Marketing, Design & Communications
Joseph has worked with The Vanella Group, Inc. since 2002. With a dual background in design and technology, Joseph is adept at all phases of design and development. At The Vanella Group, Inc., he manages the efforts surrounding branding, online presence, and corporate messaging.
Joseph brings an extensive background as Multimedia Director at one of Tampa Bay’s busiest development firms, fullCircle Creative. He has worked for clients including BIC Graphic and Transitions Optical and lead the online marketing efforts for Sweetbay Supermarket, a 105-store supermarket chain with over $1B in annual sales.
Joseph holds a BA in Digital Art and Technology from the International Academy of Design.