Federal Sales Marketing Expertise

With over 25 years of experience in B2G lead generation for SaaS and enterprise tech in government domains, we can assist with your government sales development programs. Our public sector expertise enables us to identify deals you can close and provide you with the intelligence necessary to position yourself in the right place at the right time.

Decades of Excellence

Pioneering Federal Sales Marketing

Over 25 years ago, we began our journey of working in B2G lead generation.

We've successfully designed and executed long-term B2G telemarketing for SaaS and enterprise tech, lead generation, sales development, and outbound programs to federal, state, and local government agencies.

Our experience with government customers enables us to navigate complex purchase decisions, identify deals that are developing but not publicly advertised, and position your offer in the best possible way.

We have extensive experience in dealing with marketplaces, contract vehicles, and uncovering all buying entities within a specific government agency or organization.

The United States Capitol building stands prominently in front of a blue sky filled with large clouds.

A Different Set of Skills

B2G Marketing for Government Agencies

Federal sales marketing requires a distinct skill set that differs from corporate IT. We possess the necessary skills and knowledge to help you add pipeline, generate qualified leads, and gain visibility into government organization requirements long before you start competing for attention among competitors.

Broad Subject Expertise

Our Experience in the Public Sector

eCommerce/eProcurement
Data Center
Network
Telecom
Sub and prime contracting opportunities
Contract vehicle specifics
Rugged technology
Logistics
Telemetry monitoring
Emergency-oriented technology for law enforcement
Satellite and mobile tech

Our B2G lead generation expertise is built on decades of experience in the public sector. We can connect you with the government organizations you want to sell to.

Truly Qualified Leads

I worked with The Vanella Group, Inc. initially on a cornerstone project that proved to be wildly successful. Since then The Vanella Group, Inc. has assisted me while I was Principal for Carmel Consulting Group and engaging with several key companies helping each of them in turn find and close "truly" qualified leads. Their business savvy, enthusiasm, resourcefulness and experience are to be admired as they have artfully and scientifically developed the holy grail of lead generation, the key elixir that all companies need.

Keith C.

VP Consulting

expertise

Free Consultation

Are you struggling to market to government customers?

Learn how you can attain 5 times the industry standard results with our outbound B2G telemarketing program.

Thank you! We look forward to speaking with you.

In this brief, no-pressure chat, we'll:

Discuss your specific sales challenges and goals.
Explore how our proven Telesales 2.0® methodology delivers results.
Determine if a deeper dive is right for you.

Our goal is simple: understand your needs and see how we can help you achieve success.