The Vanella Group, Inc. is expert in Adobe Marketo Exchange as part of our end-to-end, lead generation solution infrastructure. This allows us to deliver the highest possible return on telemarketing programs in the industry.

Marketo provides uncompromising software solutions that help marketing and sales teams to have visibility at every stage of a revenue cycle from the earliest stages of demand generation and lead management to the pursuit of revenue and customer loyalty.

SDR's can forget 22% of their coaching sessions after just one day. After one week, this number spikes to 59%. In some cases managers simply don't have the time to reinforce conversation skills until they finally become habit. Balto Software is a real-time virtual coach that can "listen," interpret, and offer prompts to keep discussions on-track while reps are on calls.

Plan 2 Win Software produces strategic account, territory and pre call planning apps that work in Salesforce.com. Our apps help sales teams develop and manage plans to produce and sustain better sales results. They work with any sales method and are straightforward and easy to learn and use, enabling quick ramp up to drive goal achievement.

The Vanella Group, Inc. engages with partners who can add value to your solution. We also sponsor industry organizations and recommend books that help our clients succeed in a Sales 2.0 world.

The Vanella Group, Inc. is a Salesforce Enterprise Consulting Partner to better support our clients who use their CRM capabilities.

Squirro is more specific than search and broader than feeds. It eliminates the need to dig through hundreds of search results and synthesizes information from multiple sources.

Data is the world’s most valuable resource, but 99% of all data collected is never used. This data is siloed in different internal and external systems, often in unstructured (textual) form and fast changing.

To unlock the power of your data, you need to enable your employees, and especially business users. Squirro can do that through Augmented Intelligence Applications.

With pinpoint search accuracy and split-second resolution speeds, kare [knowledgeware] technology leverages and applies a multi-patented AI-based technology to surface the most relevant knowledge to address your query - the firsttime around.

Out of the box, kare has a probability at one (P@1) search accuracy of 70%, compared to an industry average of 58%. Within a matter of weeks, this accuracy increase to 90%+. kare can be used in CRM environments, support, customercase, and many other key sales and customer channels.