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The Vanella Group, Inc. sponsoring the Sales 2.0 Conference in San Francisco
For Immediate Release
September 24, 2013
San Jose, CA

The Vanella Group, Inc., InsideView, Silverpop, IBM, SunGard, the CMO Council, IGLOO, and many others will highlight best-practices for today's sales professionals. The Sales Performance Management Conference will demonstrate how combining technology with effective processes can dramatically accelerate the sales cycle and optimize sales results.

The Vanella Group, Inc., in collaboration with InsideView, Silverpop, IBM, SunGard, Hubspot, and other industry leading companies, announced today its sponsorship of the annual Sales 2.0 Conference ( to be held at the Four Seasons Hotel in San Francisco, October 16-17, 2013. “Sales 2.0” means utilizing the power of sales-oriented SaaS technologies with proven processes to increase sales velocity and volume. The Conference will demonstrate how combining next-generation sales enablement technologies with innovative sales processes can dramatically accelerate the sales cycle and optimize sales results.

"We are so pleased that The Vanella Group, Inc. will have a presence at the event," says Gerhard Gschwandtner, Sales 2.0 Conference Co-host and Founder and CEO of Selling Power, "their ability to deliver high-quality, actionable leads in today’s competitive marketplace is a game-changer. Our attendees can learn key sales performance management best practices from The Vanella Group, Inc.'s executives.”

“Sponsoring the Sales 2.0 Conference for the fourth time is very exciting” says Mari Anne Vanella, Founder and CEO of The Vanella Group, Inc.; “In today’s selling landscape, it’s vital that sales organizations transform their processes to adopt best-practices across their sales infrastructure, strategy, and operations. Our Telesales 2.0™ solution, which accelerates achieving an overall Sales 2.0 infrastructure, continues to enable our clients to be in the right place at the right time. We support the Sales 2.0 Conference as a venue to help organizations get to a modernized approach.”

Topics covered will include Hiring and Retention, Sales Training, Sales Culture and Strategy, Sales 2.0 Technology, Sales Process Optimization, Compensation and Motivation, Sales Enablement, Social Selling, and much more. The conference will feature thought leaders in sales from companies like IBM, SunGard, Oracle, and Hubspot to name a new. See the list of speakers.

About The Vanella Group, Inc.

The Vanella Group, Inc. specializes in providing High-Touch/High-Quality Telesales-based Lead Generation Solutions for Enterprise Technology companies. Their performance-oriented programs utilizing a peer-to-peer engagement model have consistently delivered results 5x above industry standards for clients including HP, Hitachi, SAP, and other enterprise technology providers. For more information on their services, please contact them at 1-888-335-0340 or visit their website at