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The Vanella Group, Inc. Sponsors “The DNA of a High-Performance Sales Team” Sales 2.0 Conference With Top Influencers in Enterprise Sales
For Immediate Release
June 28, 2016
San Jose, California

The Vanella Group, Inc., Oracle, PeopleLinx, and other industry luminaries headline sponsor list and agenda for San Francisco event. “Sales 2.0” defines the power of current technologies, services, and processes that bring proven results that increase sales velocity and volume.

The Vanella Group, Inc., in collaboration with Oracle, PeopleLinx, Conversica, and other thought-leaders in sales, announced

“Sales 2.0” has defined the best-practice of tightly aligned technologies, processes, and expert insight to increase revenue growth. The Sales 2.0 Conference continues to demonstrate how combining next-gen sales enablement technology with a modernized approach can dramatically accelerate the sales cycle and optimize pipeline performance and results.

“We are delighted to have The Vanella Group, Inc. as a 6-time sponsor at the Sales 2.0 Conference,” says Gerhard Gschwandtner, CEO Selling Power. “This year’s theme, The DNA of a High-Performance Sales Team, is a perfect topic to really showcase their B2B sales development expertise. Their unique tele-based lead gen model invigorates entire sales organizations. Their methodology identifies active buy-cycles and enables sales teams to move away from outdated selling methods and connect with prospects at a meaningful level. The Vanella Group, Inc. always stays a step ahead of the changing landscape with enterprise sales and aligns with the modernized buyer & seller relationship. We're looking forward to having them at the event!”

“We have continued to sponsor the Sales 2.0 Conference as a medium to forge the way for sales effectiveness. The B2B landscape is continually changing. We are in the trenches with sales organizations daily helping them to identify sales cycles and then understand how to progress large deals, stay engaged, and deploy the right resources at the right time to achieve their goals. For 16 years we have been helping them stay in front of the shifts in buyer behaviors and get them in front of buyers,” says Mari Anne Vanella, Founder & CEO. “Today, we have an entirely new element to manage which is the social buyer. Prospects are social savvy, informed, and know where to go for intelligence—and this has created a new challenge for sales teams to learn how to add-value beyond what buyers can discover on their own to still be a vital part of the process. We really enjoy seeing the results our programs bring.”

The Sales 2.0 Conference will address industry trends and key topics such leveraging "Data, Social, and Culture to Sell Smarter." Also, sessions such as "Understanding and Replicating the Genome of Your Best Sales Performers" will really accelerate success for many organizations. Additionally, innovation in lead generation, customer acquisition, and other key topics will be covered. The conference will feature thought leaders in sales from companies that includes Oracle, LinkedIn, ClearSlide, and other well-known firms.

About The Vanella Group, Inc.

The Vanella Group, Inc. specializes in providing High-Touch/High-Quality Telesales-based Lead Generation Solutions for Enterprise Technology companies. Their performance-oriented programs utilizing a peer-to-peer engagement model have consistently delivered results 5x above industry standards for clients including HP, Hitachi, SAP, and other enterprise technology providers. For more information on their services, please contact them at 1-888-335-0340 or visit their website at