The ever-evolving enterprise tech and SaaS industry faces challenges in reaching potential customers and closing sales. For SaaS companies, lead generation, cold calling, and reaching out to new markets are crucial yet time-consuming tasks.
The idea of in-house SDRs handling all these tasks seems appealing for control, but in the long run, it might not be the most cost-effective or efficient solution to address the requirement for sales development reps. It also is an area of the sales team that has turnover and often attracts junior reps.
This is where the benefits of outsourcing to an experienced B2B telemarketing agency come into play. An outsourced team adds tremendous value when you map the agency to your sales process to discover qualified leads. Sales leaders that see the advantage can experience new levels of productivity in their sales pipeline.
1. Expertise and Experience
Outsourced sales development representatives (SDRs) bring years of experience and best practices in various aspects like outbound prospecting, appointment setting, and lead qualification. They are skilled at peer-level engagement with stakeholders and asking the right questions to understand the specific needs of potential clients, ensuring that your SaaS company can focus on product development in tandem with pipeline growth.
Average tenure of a seasoned outsourced SDR firm is much higher than the typical internal SDR team we see. Our client retention is often 5x longer than FTE's.
2. Cost-Effective Solution
Building an in-house SDR team involves the cost of hiring, employee benefits, office space, and even the high costs of training new hires. Not to mention turnover. On the contrary, an outsourced SDR team, managed by a third-party company with expert leadership that bring business and technical fluency, offers a cost-effective solution with the main benefit of leveraging the resources and expertise of a dedicated team.
3. Tailored to Your Needs
Good outsourced SDR companies will understand your ideal customer profile, target market, value proposition, and ensure alignment with your sales efforts. They understand the technical and selling landscape that comes from years of experience. They also bring brand awareness and refershed information to different industries, connect with decision makers, and generate new leads in a way that an in-house sales team might find challenging. Studies have shown in-house teams end up spending about 18% of their time prospecting with the rest allocated to administrative and other related non-revenue focused tasks.
4. Quality and Efficiency
Outsourcing means you are relying on professionals with proven skills in B2B telemarketing. Sales reps from outsourced sales development teams are trained to focus on high-quality leads,account intelligence that is meaningful, coverage of inbound leads, and lead qualification. By outsourcing, SaaS businesses ensure they have the right people working on lead generation, saving a lot of time and yielding better results.
5. Scalability and Flexibility
As your SaaS company grows, you will need a scalable sales pipeline building process. Outsourced sales dev teams can adapt to your company’s needs, from outbound sales prospecting to customer service and retention efforts. Whether you're exploring a new market or need a dedicated SDR team, an outsourced partner can provide the right solutions at the right time.
6. Additional Benefits
From constant communication to specialized tools and market research, an outsourced sales agency can offer all the benefits without the hassles of the hiring process and tech investments. We have plenty of case studies to prove the value of outsourcing vs. in-sourcing.
The data-driven insights will guide your internal team and inform marketing teams on current trends leading to the best results.
Conclusion: A Great Option for SaaS Business
For SaaS companies looking to grow, SDR outsourcing is a great option. With advantages ranging from cost-saving to tapping into a dedicated team of sales professionals, it aligns with SDRs' best-practices and caters to specific business needs.
Investing in an outsourced sales development team is not just a way to save on the cost of hiring, but it's about making an informed decision for your business. It's about finding a good fit, embracing flexibility, and focusing on what your SaaS business does best. Outsourcing takes care of sales operations and allows you to focus on what matters most, all while providing a constant stream of high-quality leads.
By choosing the right SDR outsourcing company, you are embracing a strategy that supports your SaaS business's growth, building a strong sales pipeline, and ensuring that your sales and product team are focused on their core competencies. In the ever-competitive world of SaaS, outsourcing to an experienced B2B telemarketing agency is indeed a winning strategy.
Download our eBook below to help understand the requirements to make outsourcing a success.